Jajce is a town and municipality located in Central Bosnia Canton of the Federation of Bosnia and Herzegovina, an entity of Bosnia and Herzegovina. As of 2013, it has a population of 30,758 inhabitants. It is situated in the region of Bosanska Krajina, on the crossroads between Banja Luka, Mrkonjić Grad and Donji Vakuf, on the confluence of the rivers Pliva and Vrbas.
Jajce was a popular tourist destination in Yugoslav times, mostly due to the historical importance of the AVNOJ session. Tourism has restarted, and its numbers (20-55,000 tourists in 2012-2013) are relevant in relation with the municipality’s population (25,000). Tourists from across former Yugoslavia still make up most of tourism in Jajce, but middle-eastern tourists have also increased since the early 2000s; organised school trips also are a significant portion of touristic influx. Spring and autumn are the main tourist seasons.:40 The town is famous for its beautiful 22 metres (72 ft) high waterfall where the Pliva River meets the river Vrbas. It was damaged during the Bosnian war, by high waters and severe flooding, as the area of Jajce-1 Hydroelectric Power Station intake was at the battlefront and out of service, sudden rise in water-level and discharge created tidal wave which damaged travertine body of the waterfall. Jajce is situated in the mountains, there is a beautiful countryside near the city, rivers such as the Vrbas and Pliva, lakes like Pliva lake, which is also a popular destination for the local people and some tourists. This lake is called Brana in the local parlance. Not far from Jajce there are mountains that are over two thousand meters high like Vlasic near the city of Travnik. Travelling through the mountain roads to the city may not sit well with some visitors, because the roads are in poor condition, but the scenery is picturesque.